India's cultural intelligence firm
Cultural Intelligence | Strategic Advisory | EcoSytem Building
initiatives
What We Do
Cultural Intelligence Research
Our Offerings
Research
Cultural Intelligence Research Services
For corporations, funders, and institutions needing to understand, document, or justify their culture investment. We produce the evidence that makes your culture investment legible to your board, to your funders, and most recently, for compliance.
Case Study
NCPA Mumbai
Art X Company is the only firm in India doing this specifically for the arts and cultural sector. Our research has directly informed multi-year funding decisions at institutions.
Tiers
Three Options
-
Impact Assessment: For CSR, arts venues and events
-
Sector Intelligence + Studies: For international cultural bodies and embassies, brands, funders
-
Audience Mapping: For Museums, festivals, and performing arts organisations
Impact
Return on Investment
Our cultural intelligence research turns arts investment into evidence — measurable impact, stronger funding cases, and board-ready documentation for your CSR mandate.
Impact Assessment
For corporations and institutions that need to measure, document, and communicate the value of their culture investment.
We conduct independent third-party impact assessments for CSR teams, foundations, and cultural institutions — assessing what changed, for whom, and why it matters. Deliverable: a rigorous assessment report with an executive summary suitable for board presentation, funder reporting, or regulatory compliance.
Sector Intelligence + Studies
For organisations that need to understand how India's creative economy actually works — not from a distance, but from inside it.
We produce published research on India's creative sector: salary benchmarks, ecosystem maps, workforce studies, and trend analysis. This is the research that gets cited in policy conversations, used in grant applications, and shared at industry conferences.
Audience Mapping
For cultural organisations that need to understand who their audience actually is — and what they value.
Audience mapping gives you the evidence to make programming, communications, and development decisions based on what your audience actually thinks — not what you hope they do. We deliver these studies for museums, festivals & performing arts organisations wanting to deepen audience engagement, make a case to funders, or inform a strategic shift.
Cultural Strategy Advisory
Our Offerings
Advisory
Cultural Strategy Advisory Services
For corporations, brands, and international organisations at a decision point, we provide structured strategic engagements — combining our sector intelligence with clear recommendations your team can act on.
Tiers
Three Options
-
Talent & HR Advisory: For Museums, festivals, creative businesses, arts organisations hiring across functions
-
Institutional Architecture: Growing cultural institutions and businesses at a formalisation or scaling point
-
Cultural Strategy Sprint: For CSR heads, brands, international cultural organisations
Case Study
British Council
Art X Company is the only firm in India doing this specifically for the arts and cultural sector. Our research has directly informed multi-year funding decisions at institutions.
Impact
Return on Investment
Our cultural strategy advisory gives corporations, brands, institutions, and international organisations the sector knowledge, skilled talent and strategic clarity to act on culture — not just invest in it.
Talent & HR Advisory
For creative organisations and institutions that need to find and keep the right people.
We place senior and mid-level professionals across India's creative sector — and help institutions build the HR systems, policies, and structures that retain them. Within organisations, we train teams on arts and festival management, cultural economy insights, and arts programming.
Institutional Architecture
For cultural institutions building something that lasts — and needing a strategic partner to get there.
A retained relationship covering HR operations, organisational design, institutional infrastructure design, funding strategy, and ongoing advisory.
Cultural Strategy Sprint
For cultural organisations that need to understand who their audience actually is — and what they value.
Audience mapping gives you the evidence to make programming, communications, and development decisions based on what your audience actually thinks — not what you hope they do. We deliver these studies for museums, festivals & performing arts organisations wanting to deepen audience engagement, make a case to funders, or inform a strategic shift.
Contact
Like what you see? Get in touch to learn more.
