Visual Respiration 1

Visual Respiration

PROJECT

INFORMATION

OVERVIEW

Visual Respiration is a theatre arts and performance company committed to creating immersive audience experiences. Through visual performances, they want to enable shared experiences for participants and audience members.

BRIEF

Visual Respiration required strategic intervention on where and how to take the company’s work to new markets and collaborators, while also looking at the company's artistic growth.

2018 - ongoing
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2018 - ongoing
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Visual Respiration 2

APPROACH SUGGESTED

OUTCOME

1) Workshops with the Visual Respiration team to create a strategic plan for the organisation.
2) Research studies and analysis for marketing the brand
3) Creating artistic collaborations and partnerships for the company.

The comprehensive report produced by the Art X Company compiled responses from over 400 Indian cultural professionals. It comprised insights into trends and movements in the sector, existing infrastructure and financial support, as well as immediate needs felt by cultural workers. The report also included recommendations on focus areas that the British Council could incorporate in their five-year arts strategy for the region. 


Year: 2015 - 16
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